Designing new objects around an established icon raises a particular challenge. For decades, the stand mixer has defined the identity of the brand, its rounded geometry, die-cast metal construction and tactile mechanical controls becoming instantly recognisable in kitchens around the world. While the mixer established a strong visual and material language, extending this character across a broader family of appliances required a careful balance between continuity and independence.
The project focused on developing a series of everyday kitchen objects, including a kettle and a toaster, designed to resonate with the distinctive qualities that made the original mixer successful. Rather than replicating its form directly, the work explored how its underlying principles could translate into new objects. Rounded volumes, robust metal construction and a clear mechanical logic informed the design process, while particular attention was given to the tactile elements of the interface, such as switches, knobs and controls where the hand interacts with the object.
Throughout the development, the emphasis remained on construction and material precision. Surface transitions, edges and junctions between metals were refined to express solidity and durability while maintaining a sense of approachability. In a context where many appliances increasingly rely on digital interfaces, these objects deliberately preserve a more analog relationship with the user, reinforcing the brand’s longstanding belief that the value of an object lies in the way it is made.