The collaboration between a watch manufacturer and a modular furniture system introduced an unusual photographic question. How can an object designed for the wrist inhabit a spatial structure originally conceived for architecture and storage. The series was developed around the geometric logic of the modular system, where horizontal planes, vertical frames and reflective metal panels offered a precise environment in which the watch could appear within a broader composition of lines, surfaces and volumes.
Part of the photographic series was produced inside the Buchli House in Münsingen, a residential prototype designed in the late 1960s by Swiss architect Fritz Haller for the Schärer family. Built from steel and glass using the same modular principles that later informed the USM Haller system, the house embodies a spatial language defined by structure, transparency and rhythm. For the bureau, working within this environment carried a particular resonance. The USM system has long been present in the daily life of the studio, a durable and precise structure within which generations of work have unfolded.
Within this architecture the images move between product photography and spatial observation. The watch remains the central object, yet its presence is continuously reframed by the modular grid surrounding it. The resulting series explores how a small mechanical object can occupy space, allowing the furniture system and the architecture from which it emerged to become a stage where engineering, design and architecture converge within the same visual language.